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custom print studio

schedule an appointmentPersonalized stationery, wedding invitations, party invites, and baby announcements… Broadway Paper is your source for unique and exclusive custom print books. As with our product offerings, ordinary just won’t do. The custom print books you find here, you won’t find anywhere else. In fact, some of our books are so exclusive, you won’t find them within a 300 mile radius!

 

 

 

Some of our lines are:

overview of process

To ensure our print consultants focus solely on your needs, we strongly recommend appointments, especially during evening and weekend hours.

When you meet with your consultant, we will guide you on issues of etiquette, style and prices to create a design perfect for you.

After you’ve placed your order, your consultant will turn your project over to the store manager for order and proof processing. You will be contacted in a couple of days for approval of your proof, to discuss any last minute changes and to ensure you are pleased with your final product.

Once printed, your completed order will be inspected by the store manager to ensure it meets our exceptional print quality standards. We will then notify you for pick-up of your order.

budget

Every project has a budget, and we understand that. Please keep in mind there are many factors that will affect the cost of your project, including quantity, paper selection, printing method, custom requests and rush orders. Our consultants will work with you to ensure you stay within your desired budget range.

printing techniques


engraving

Engraving is a very elegant way of printing and a tradition in wedding invitations. The desired lettering is etched or cut into a metal plate. The surface of the plate is inked and wiped, leaving ink only in the cut lettering. The plate is run through a press with the paper. The paper is pressed into the plate. When removed, the ink is sitting on top of the paper, creating the raised surface of the ink. Because of the pressing, there is a visible bruising on the backside of the paper. This is a desired feature and not considered a flaw. Engraving ink is matte and opaque, so colors are richer and available in white or silver.

thermography

This look is very similar to engraving, but created less expensively because of the process. Ink is printed onto the paper and then sprinkled with a special powder. The piece is heated and the powder melts and eventually dries as raised ink on the paper. The look is slightly different than engraving because it dries shiny, rather than matte and the ink is more transparent than engraving inks.

lithography, or flat printing

Lithography is the least expensive of the printing methods, but very versatile in font options and generally a quicker turnaround time. The printing is not raised and is usually done on industrial laser printers.

letterpress

This tactile process is unlike any other. A plate is created with the lettering in relief (opposite of engraving, think of a typewriter key). The raised lettering is inked and then pressed into the paper. The ink then sits down in the paper rather than on top of it. Papers used for this process must be thicker to withstand the pressed ink as well as create a beautiful almost shadowed look.

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191 north broadway • milwaukee wisconsin • 53202 • 414.277.7699 • © 2012 Broadway Paper