Cream City Ribbon had its factory located at 181 N. Broadway when owner, Lorette Russenberger, decided to open Broadway Paper as an outlet to sell her ribbon in a retail environment. Her original intention was to open as a seasonal store during Christmas of 1988, but the response was so great, she kept it open year-round. It was only the second retail store located in the Third Ward and they developed a loyal following of customers.

Lorette ran the store until 1996, when Linda Longworth walked in one day and asked if she ever thought of selling. Lorette said “no, but that she might,” and 2 weeks later, they closed the deal! After owning the store for more than six years and running the business from either side of the globe, Linda made the hard decision to sell.

Step in current owner Tracie Stier-Johnson and the rest … as they say … is history!